here’s why & how we're building leap.club
the time for community driven businesses has arrived. typically we see tech businesses launch their product first and then build communities around them. at leap.club we are building a community first and will scale businesses on top.
why did we choose a social-professional network?
social apps are hard, their golden run with facebook, instagram, linkedin and snapchat is supposedly over. and as andrew chen puts it - they all had the same playbook.
the next gen of apps is where we come in. over the last 18 months, we’ve learnt that members join us majorly for one reason: they all want a trusted platform to connect with other individuals. these connections are genuine - without the fluff. everything we do today is focused around making members meet/interact with other members.
how do we enable this today -
1) superconnections - 1:1 connections between members
members can follow and dm other members. we typically see a lot of superconnections for business partnerships, jobs, and professional networking.
2) interest based micro-communities
we call them clubhouses internally and have everything from women in tech to crypto to working moms to folks sharing pet pictures. these help in meeting other members who share the same interests and learning from them in a smaller, group setting.
3) exclusive learning & networking experiences with other members
we host everything from masterclasses with industry leaders, to how to make that gin cocktail, to (now) warm (and intimate) offline meet ups!
what lies ahead -
a goal-led network > search led network
build product rails to scale professional networking and enable members to meaningfully connect with other members
jobs - our members are the best talent pool in the country - the literal whales
focus on l&d - our members want to invest in their professional growth and learn with the best set of peers
we feel leap.club is uniquely positioned to win because -
leap.club is a community with a purpose - a common mission binds all our members - like your college alumni networks (but just much better).
high quality discussions, no show off - we are not building for likes or shares (sorry, not sorry)
our strong focus on community is something we will never give up. even at scale (authenticity will always be our biggest moat)
all the whales (and sharks) are on leap.club. this enables the network effects to kick in - better network, best jobs, best peers for learning.
we truly think our community is our biggest moat (read: competitive advantage)
but have we got it perfect from day 1? no :)
infact, we’re rolling out two major upgrades effective today basis all the feedback we get 🥁🥁🥁
the all new superconnections - we have made it easier for you to interact with others. we got a lot of feedback that leap is already a curated platform and we don't need the limit of 3 superconnections/month. well, they are now gone.
what's more - you can now superconnect instantly with another member even if you don't have anything to say just yet. you can still choose to send a dm or a video message with your request. the messages from new connections land in your chat inbox under the ‘message requests’ folder. once the receiver replies, the chat moves to the main inbox. easy!
all clubhouse founders can now pick co-founders! you share the responsibility (and the fun) of building a stellar micro-community.
that’s it from me, folks! signing off with snippets of some love from clubhouse leaders who made the ride worth it last couple of months!
back to building👷♀️
- ragini das